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Our Privacy policy applies to customer information we collect in the course of business through our website(s).BumbleBee Kids recognizes the importance of our customers' privacy. We believe that privacy is more than an issue of compliance – it is one of trust. We strive to manage your personal information based on our basic belief of respect for you, our customer. This policy describes:

• How, when and why we collect your personal information.

• How that information is used and protected.

• When and with whom we share your information.

Choices you are able to make about how we collect, use, & share your information.

We collect your information from the following sources:

• Information you give us, such as during transactions, customer service operations, surveys, and online registrations,

• Information from other sources, such as companies that help us to update our records, (for example the US Post office) and

• Information automatically collected when you visit our websites, such as via cookies.

How We Use & Disclose Your Information:

BumbleBee Kids does not sell or rent your personal information. BumbleBee Kids uses your information to provide products and services and to support core business functions. These uses include; order or service fulfillment, internal business processes, marketing, authentication, loss and fraud prevention, public safety and legal functions. We may combine all the information we collect. We may disclose your information within our corporate family of companies.

We may disclose your personal information to third parties under the following limited circumstances:

• With service providers or suppliers that help with our business operations or joint products.

• With your consent. When necessary to protect the safety, property, or other rights of Bumblebee Kids, customers, or associates, or when otherwise required by law.

Your Choices:

We want to communicate with you in ways that work for you. Examples include email newsletters, special offers, and new product announcements. We use the following standards for marketing communications:

• We will not contact you via phone or text message without your express consent (opt in), except to facilitate the processing of orders you have placed.

• We will not disclose your personal information to third parties for marketing purposes, without your express consent (opt in).

• We use an opt-out standard for all other communications. (This means we will conduct the activity unless you tell us not to).

Notice and Scope of Our Privacy Practices

Our goal is to provide clear, prominent, and easily accessible information about our privacy practices. This policy applies to customer information obtained by BumbleBee Kids in connection with its operations online, in the United States and Puerto Rico.

Information We Collect

• We collect personal information about you to deliver the products and services that you have requested and to help improve your shopping experience. We strive to limit the amount of personal information collected to support the intended purpose of the collection.

Information You Give Us

We collect personal information from you in a variety of ways when you interact with BumbleBee Kids online. Some examples are when you:

• Create an account on one of our websites;

• Make an online purchase from us;

• Conduct a transaction where we collect information.

• Request customer service or contact us;

• Submit a BumbleBee Kids related story, testimonial, rating or review, or other user-generated content that may be posted on the site;

• Participate in a contest, sweepstake, promotion, or survey; or

• Otherwise submit personal information to us along with any related content of the communication.

Personal information is information that identifies you or is reasonably linked to you. The personal information we collect may include contact and payment information like your name, email and physical addresses, phone numbers, and credit and debit card information. When you ask us to ship an order, we may collect information you provide us such as the name, address, and phone number of recipients. For certain transactions, we may be required to collect information to comply with legal requirements.

Information from Other Sources

We may receive personal information about you from other sources as well. Examples of these sources are entities that can help us correct or supplement our records, improve the quality or personalization of our service to you, and help prevent or detect fraud. In addition, we may collect information from consumer reporting agencies or other service providers if you obtain certain financial products.

Automated Information Collection

We receive and store certain types of information when you interact with our websites, emails, and online advertising. Our purpose is to allow the websites to work correctly, to evaluate use of the website, and to support website analytics and marketing campaigns. Some examples include:

• We may collect technical information such as your internet protocol address, your computer’s operating system and browser type, the address of a referring website, if any, and the path you take through our web pages.

• We use “cookies” to recognize you as you use or return to our sites. This is done so that we can provide a continuous and more personalized shopping experience for you. A cookie is a small text file that a website or email may save to your browser and store on your hard drive.

• We may also use web beacons. Beacons allow us to know if a certain page was visited, an email was opened, or if ad banners on our website and other sites were effective.

How We Use Your Information

BumbleBee Kids uses your information to offer and provide our products and services and to support our core business functions. These include order or service fulfillment, internal business processes, marketing, authentication, loss and fraud prevention, public safety and legal functions. Some examples include:

• To fulfill your requests for products and services and communicate with you about those requests;

• To register and service your account;

• To administer surveys, sweepstakes, contests, and promotions;

• To provide customer service and alert you to product information, including recalls;

• To help us improve and customize our service offerings, websites, and advertising;

• To send you information about our products, services, and promotions; and

• To protect the security or integrity of our websites and our business..

To accomplish these purposes, we may combine personal and non-personal information we collect online with offline information, including information from third parties. We may transfer or disclose your information within our corporate family of companies for these purposes.

How We Disclose Your Information Outside BumbleBee Kids

BumbleBee Kids does not sell or rent your personal information to third parties. We only disclose your personal information with your prior consent or under the following limited circumstances.

Service Providers

We may disclose or otherwise make available personal information about you to service providers that help with our business operations. Examples are shipping vendors, billing and refund vendors, payment card processors, and companies that help us improve our product and service offerings and our websites. Your personal information may be stored and processed by our service providers in the United States or other locations where the service providers or BumbleBee Kids maintain facilities. We require our service providers to keep your information secure. In addition, our service providers may not use or disclose personal information for any purpose other than providing the services on our behalf.

Legal Requirements and Protection of Our Company and Others

We may disclose your information in other special circumstances. These include situations when the sharing is necessary to protect the safety, property, or other rights of BumbleBee Kids, our customers, our associates, or any other person, or where otherwise required by law. Examples include protecting the health or safety of customers, or addressing crimes committed on BumbleBee Kids property. BumbleBee Kids may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by applicable law.

Business Transfers

We may transfer any information we have about you in connection with a merger or sale(including transfers made as part of insolvency or bankruptcy proceedings)involving all or part of BumbleBee Kids or as part of a corporate reorganization or stock sale or other change in corporate control.

Data Collection, Use, or Disclosure

BumbleBee Kids collects, uses, or discloses your personal information consistent with this policy. The method of obtaining consent is appropriate for the type of personal information being collected, used, or disclosed. For example, we will obtain your express consent (verbal, written, or electronic agreement) to collect, use, or disclose personal health information in accordance with law. In other situations, we consider consent to be implied, such as to use your email for marketing purposes, unless you opt out of these communications such as by unsubscribing.

Marketing Preferences

We want to communicate with you in ways you want to hear from us. Examples are newsletters, special offers, and new product announcements. We use the following standards for marketing communications:

• We use an opt-in standard for phone and text messages. We also use an opt-in standard for sharing personal information with third parties for marketing purposes. Opt-in means we will only conduct the activity with your express consent.

• We use an opt-out standard for email or for other communications like mail. Opt-out means we consider your consent is implied, but will not conduct the activity on your request.

If you contact us by email or mail, please be sure to include your full name, the types of communications you would like to receive or not receive, and your related contact information. For instance, if you would like to opt out of mail, include your mailing address. Please allow sufficient time for your preferences to be processed. We try to handle these requests promptly but it may take up to 10 days to process your requests related to email and 4-6 weeks for other requests.

Please be aware that, even if you have opted out of receiving marketing communications from us, we may still contact you for transactional purposes. Some examples are contacts for customer service, product information, service or reminder notices, or recalls. We may also need to contact you with questions or information regarding your order, such as regarding order status, shipment, or refunds.

Online Operations and Advertising

You may exercise choices related to our online operations and advertising. For instance, you can choose to browse our websites without accepting cookies Please know that cookies allow us to recognize you from page to page, and they support your transactions with us. Without cookies enabled, you will still be able to browse our websites, but will not be able to complete a purchase or take advantage of certain website features

How Secure Is Information About Me?

Your information is protected during transmission by Secure Sockets Layer (SSL) software, which encrypts information you input.

• Only the last four digits of your credit card numbers are revealed when confirming an order. Of course, the entire credit card number is transmitted to the appropriate credit card company during order processing.

• Its important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

• Your account information is protected by the password you use to access your online account. Please keep this password confidential.

We also use a technology called Secure Sockets Layer (SSL). If your browser is capable of SSL (and most are), your account information will be protected during transport across the Internet. When you enter a secure portion of a website, which is any page containing any of your account information, an image of closed lock or a solid key should appear in the bottom bar of your browser window. If you click on this image, a small pop-up window displaying website security information will appear. This display indicates that your personal information is transmitted in encrypted form to a BumbleBee Kids web server, not to some unknown or unauthorized server.

Changes to the BumbleBee Kids Privacy Policy

Please check our privacy policy periodically for changes. We will post the date it was last updated at the bottom of the privacy policy.

Effective: November 29, 2011